Sylvester Arnab

Prof. Sylvester Arnab

Sylvester is currently a Professor in Game Science (Applied Games), based at Coventry University’s Disruptive Media Learning Lab (DMLL). Game Science refers to playful and gameful methodologies for user engagement, experience design and behavioural change, which include investigations of the impact of applied gaming, serious gaming, game-based intervention, gamification and playful techniques in various domains, underpinned by pedagogical, motivational and psychological theories and practices.


He is a fan of gameful, playful and persuasive design that transforms ordinary tasks into extraordinary experiences. He researches, writes and evangelises about such transformations. His research interests thus include the application and impact of games science (gameful and playful design, serious games, gamification, serious play, game (design) thinking) and other interactive, wearable, persuasive and pervasive techniques and technologies in various application domains including teaching and learning, and health. He currently has more than 90 publications within the area of virtual worlds, simulation, serious games and gamification, and I has edited a book: Serious Games for Healthcare- Applications and Implications.


He is also currently working on a book that is exploring the potential and impact of Game Science in a hybrid learning space (to be published with Routledge). He is a public speaker where he has keynoted at various events in the UK, Europe and internationally and has consistently been ranked in the top 10 of the Gamification Gurus Power 100 (Rise.Global). He is also a trained facilitator for LEGO® SERIOUS PLAY® methodology.

Keynote Information

Session Title: Co-Creativity inspired by play

Session Time: 10:35 AM

Session Location: DMLL Open Cafe

Play and games provide a safe and fun environment and space for exploring creative and innovative ideas. The process of designing and creating playful and gameful experiences also has the potential to facilitate a deeper learning experience. This talk will touch on practice and research insights based around initiatives, such as GameChangers and CreativeCulture. This session will also include a co-creative activity.