Prof. Sylvester Arnab
Sylvester is currently a Professor in Game Science (Applied Games), based at Coventry University’s Disruptive Media Learning Lab (DMLL). Game Science refers to playful and gameful methodologies for user engagement, experience design and behavioural change, which include investigations of the impact of applied gaming, serious gaming, game-based intervention, gamification and playful techniques in various domains, underpinned by pedagogical, motivational and psychological theories and practices.
He is a fan of gameful, playful and persuasive design that transforms ordinary tasks into extraordinary experiences. He researches, writes and evangelises about such transformations. His research interests thus include the application and impact of games science (gameful and playful design, serious games, gamification, serious play, game (design) thinking) and other interactive, wearable, persuasive and pervasive techniques and technologies in various application domains including teaching and learning, and health. He currently has more than 90 publications within the area of virtual worlds, simulation, serious games and gamification, and I has edited a book: Serious Games for Healthcare- Applications and Implications.